Instagram is one of the biggest social media platforms today, and so many people spend time and money to increase engagement just so they can see some benefits from the platform. We live in a digital world where digital marketing has become one of the most important things for your business. Through Instagram, you can target a broad audience and spread a word about your brand, but for some people, it is hard to create engaging content that performs well with their audience.
Well, you are not the first one to struggle with this problem. Instagram has an ultra-smart algorithm and many big brands competing for people’s attention. This means it is hard to be seen with all the people posting at the same time.
Fortunately, there are some new tricks you can use to improve your engagement, and in this article, we will go through some of them.
- Create “Savable” Content For Your Instagram Feed
Nowadays, Instagram comments and saves are more important than ever. They are one of the best ways to increase your engagement. In other words, savable content is something that your audience would want to read later.
This means you can find creative ways to get people’s attention, like creating a checklist design where people refer back if they want to see the tips. You must provide some kind of value with your content in order to create savable content.
- Increase Conversation With Instagram Story Stickers
Stories are a popular way of engaging with your advance. Limited time content has become crucial for digital marketing and people want to see more from your brand. Just because Instagram is constantly finding new ways where brands can engage with their followers, stickers for stories are one of the best ways.
There is nothing better to spark a conversation than a good “Ask Me Anything” on Instagram story. This is a great way to establish a good connection with your followers, plus you can get a lot of useful information from your audience.
Engaging the audience with a question about your product or brand with a giveaway is a miracle worker. People will answer questions and find out more about your brand and at the same time, you increase engagement and brand awareness.
- Test and Analyze new types of content
People get bored with same content over time. So in order to keep the spark going, you need to continually mix up your content and find new ways to entertain people. However, not every content will work with your audience and brand, which is why it is essential that you learn the process through trial and error until you find your secret recipe for success.
- Sprinkle your content with fun
Creating fun stories and sharing laughter with people is the best way to engage with your audience. If you look at some of the Meme pages, you’ll see that they have great engagement with their audience. This means that you should always provide content with elements of humor or references from popular videos where people can relate to it.
- Encourage story shares
The best way to create a sharable story is by providing content that people can relate to. Usually, there are brands that type famous quotes that people relate to. This is the best way to reach more people without lifting a finger, so try to use it wisely.
- Tell people about your business
Your audience wants a stable relationship with your brand. This means that you should open up about your brand and present information to people in order to gain their trust. It is a very effective way to improve brand awareness.
These are some of the tactics you can use in order to improve your Instagram engagement. You cannot achieve anything mentioned above if you don’t post frequently. Building a successful Instagram profile is hard, but with the use of the right tactics, you will grow your audience faster than a horse racing in the Kentucky Derby.